In this book, James E. Austin demonstrates how to establish and manage strategic alliances that are effective and mutually beneficial. He provides a practical framework for understanding how traditional philanthropic relationships can be transformed into powerful strategic alliances. Insights and lessons are drawn from the experiences of over fifteen collaborations.

Austin (business administration, Harvard University) offers guidance on establishing and managing strategic alliances that are effective and mutually beneficial. He examines approximately 15 collaborations, including those between Timberland and City Year, Starbucks and CARE, Georgia-Pacific and The Nature Conservancy, MCI WorldCom and The National Geographic Society, and Reebok and Amnesty International. He articulates the features that made these alliances work, and gives advice on finding partners, forming partnerships, and managing them successfully. Annotation c. Book News, Inc., Portland, OR (booknews.com)