Consumer insight
Stone, Marlin
Primary Author
mixed material
bibliography
London
Kogan Page
2004
en
English
xv, 288 p. : tabs., index ; 24 cm.
Market research in practice series
For those seeking answers about database marketing, analyzing consumer data, and the development and retention of customers, three leading marketing experts have written Consumer Insight. The authors offer readers the latest models, tools and research findings, and describe who customers are, where they are, what they do, what they buy and what they would like to buy. They also share their ideas about how consumers' thoughts, feelings, objectives and strategies influence their behavior. Copyright © 2005 Soundview Executive Book Summaries
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2005-12-12 00:00:00
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