Campbell, Andrew Primary Author mixed material bibliography London Nicholas Brealey International 2005 en English

Printed Material

xv, 321 p. : index ; 24 cm. More and more corporations are experiencing a 'growth gap' when the natural growth of their core businesses is not enough. Nearly every company tries to create new legs for its mature portfolio Yet as many as 99 per cent of companies fail to create successful new growth platforms. Based on extensive new research The Growth Gamble is a major new book on the toughest challenge in management - finding, getting into and growing new businesses. Its startling conclusions will help you to 'Stop Kissing Frogs!' and enter only the most promising and profitable sectors for you Company's strengths. Most importantly, the book will arm you with practical tools to help your company make the right decision based on a Traffic Lights Toolkit - a powerful screening and strategic thinking tool that helps managers identify real opportunities and learn to "only Go On Green." With some startling 'red light' conclusions, this exciting new book gives alternatives, equipping practitioners with the tools which help them to make the right decisions and identify good prospects without the trial and error. (c) Copyright 2002, The HW Wilson Company Business growth Small business textbookmme AZH 337 1904838049 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AZH 337 Cam 32933 General (General) AZH 337 Cam download_%25281%2529.jpg.jpg 32327 2005-12-13 00:00:00 2021-12-24 08:13:21 machine generated