Market research in practice :
a guide to the basics
Hague, Paul
Primary Author
Hague, Nick
Additional Author
Morgan, Carol-Ann
Additional Author
mixed material
bibliography
London
Kogan Page
2004
en
English
xii, 244 p. : figs., tabs., notes, bibs., index ;
Market research in practice series
"This guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers and, through real-life case studies, the basics of market research are made straightforward and accessible." Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. (text from the publisher)
Reports
Research
Data analysis
Interviews
Sampling
Surveys
Market research
Questionnaires
Observation
BD
0749441801
Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen
BD Hag
33000
General (General)
BD Hag
32471
2006-01-20 00:00:00
2021-08-25 14:01:47
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