Questionnaire design :
how to plan, structure and write survey material for effective market research
Brace, Ian
Primary Author
mixed material
bibliography
London
Kogan Page
2004 (Reprinted 2005
en
English
xii, 289 p. tabs., figs., notes, refs., index ; 24
Market research in practice series
"Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running." Questionnaire Design is a valuable guide for anyone studying or practising market research. Packed with expert advice, it also includes examples of the most common errors and how to avoid them. (text from the publisher)
Measurement
Research methodology
Manuals
Data collection
Questionnaires
Methodology
Market surveys
BDF 41
074944181X
Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen
BDF 41 Bra
33003
Short Loan (Short Loan)
BDF 41 Bra
32476
2006-01-24 00:00:00
2022-10-12 09:46:07
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