Content

Ch. 1 Why strategic innovators need a iffernt approach to execution

Ch. 2 Why organizations, like elephants never forget
Case: "Corning Microarray Tecnhologies"

Ch. 3 Taming the elephant

Ch. 4 Why tensions rise when NewCo Borrows from CoreCo
Case: "New York Times Digital"

Ch. 5 Turning tentions into a Productive Force

Ch. 6 Why learning from experience is an unnatural act

Ch. 7 How being bold, competitive, or demanding can inhibit learning
Case: "Capston-White"

Ch. 8 How being reasonable, inspiring, or diligent can inhibit leraning

Ch. 9 Finding gold with theory-focused planning

Ch.10 The ten ruls explained
Case: "Analog Devices"