Werther, William B. Primary Author mixed material bibliography California Sage Publications 2005 en English

Printed Material

xxiv, 356 p. : figs., app., case study., indexs ; Presenting the area of corporate social responsibility (CSR) as a constantly evolving field with direct impact on organizational strategies and success, this book links numerous subjects such as strategy, marketing and ethics, encouraging a multi-disciplinary approach to an issue that touches all aspects of an organization's operations. "Strategic Corporate Social Responsibility" covers the full range of CSR topics with Internet links to related issues and is supported by real-life mini-cases. It joins the US and European perspectives of the authors, recognizing cross-cultural trends that are developing at different rates and in different regions of the world. (text cited from www.webcat.london.edu) Table of Contents Part I: What is Corporate Social Responsibility? - Toward a Respondsible Society; - CSR: Do Stakeholders Care? - The Strategic Context of CSR - Implementation: The Integration of CSR into Strategy and Culture; Part II: CSR The Issues and Case Studies - Organizational Issues and Case-studies - Economic Issues and Case-studies - Societal Issues and Case-studies - Special Cases of CSR - Companies Doing CSR Well - Companies Criticized for Their CSR Efforts - Companies Trying to Do CSR Well - Companies Persevering Against All the Odds. AZM 79 141291373X Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AZM 79 Wer 33300 General (General) AZM 79 Wer 32910 2006-06-05 00:00:00 2025-12-03 10:34:58 machine generated