a guide to greater profits in highly contested markets Simon, Hermann Primary Author Bilstein, Frank F. Additional Author Luby, Frank Additional Author mixed material bibliography Boston Harvard Business School Press 2006 en English

Printed Material

vi, 232 p. : figs., notes., ack., indexs ; 24 cm. How do companies in mature markets--where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by--achieve sustainable increases in profits? For decades, managers have been told the answer lies in pursuing high market share. But Hermann Simon, Frank F. Bilstein, and Frank Luby argue that this misguided advice has destroyed, rather than created, an additional profit potential. In this book, the authors contend that companies can extract a profit potential of 1% to 3% of revenue by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways. The book offers practical strategies managers can use to differentiate mature products, raise prices effectively, time promotional activities properly, better understand consumer preferences, and more. A convincing counterargument to the reigning market share dogma, this book outlines the new mind-set and tools managers need to bring their companies closer to peak profit performance.(text cited from www.HBSPress.org) Business growth Profit Profitability Business enterprise Competitive advantage Assets management Marketing mix Market Share Pricing policies AZA/JFE 1591395267 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AZA/JFE Sim 33337 General (General) AZA/JFE Sim Manage_for_profit%252C_not_for_market_share.jpg.jpg 33021 2006-07-24 00:00:00 2020-02-04 15:28:06 machine generated