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  <title>Essentials of CRM</title>
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  <namePart>Bergeron, Bryan</namePart>
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   <publisher>John Wiley &amp; Sons</publisher>
   <dateIssued>2002</dateIssued>
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  <extent>xii, 220 p. : figs., gloss., index ; 23 cm.</extent>
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 <note>Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM.(text from the publisher)</note>
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 <subject authority="">
  <topic>Customer relations</topic>
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 <classification>BTC</classification>
 <identifier type="isbn">0471206032</identifier>
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  <physicalLocation>Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen</physicalLocation>
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