the new mindset for real business growth Tomasko, Robert M. Primary Author mixed material bibliography USA Amacom 2006 en English

Printed Material

viii, 262 p. : epilog., notes., index ; 24 cm. When it comes to business growth, bigger is not always better. The key to achieving growth is to change the way we think about it. Genuine growth has more to do with reaching maximum potential than reaching maximum size. Based on ten years of research and dozens of personal interviews by the author, this book identifies seven key habits of mind that lead to real growth, and shows, through many examples, how they have been applied successfully. Examples include Darcy Williams at Nike, who championed a range of products for women that did not fit into the established market segments (men) of her employer; Bill Greenwood of Burlington Northern, who found a way to turn truckers, his railroad’s most difficult competitors, into its best customers; Al Bru, who eliminated trans fats from Pepsico’s Frito-Lay snack foods and got health-conscious consumers to embrace the products; and Jane Friedman, HarperCollins publisher, who was determined to give her company a brand identity and reduce its dependence on a few blockbuster books. (text from the publisher) Companies Business Business enterprise AZA 337 0814408664 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AZA 337 Tom 33383 General (General) AZA 337 Tom igger_isn%2527t_always_better.jpg.jpg 33110 2006-08-16 00:00:00 2020-01-31 13:00:35 machine generated