The author developed this book based on personal experiences as a sales executif and company founder, as well as working with thousand of salespeople and doing sales and marketing strategy cosulting with hundreds of companies.
This book focuses on premediated approach in wich sales, marketing, and startegy are integrated into one outboundrevenue capture program. This book trains salespeople of all experience levels how to "become a peer in the boardroom, instead of a vendor waiting in the hallway." (cited from Preface)