APA Style

Rodgers, F.G. Buck. (1986). The IBM way: insights into the world's most successful marketing organization . New York: Harper & Row.

Chicago Style

Rodgers, F.G. Buck. The IBM way: insights into the world's most successful marketing organization. New York: Harper & Row, 1986. Printed Material.

MLA Style

Rodgers, F.G. Buck. The IBM way: insights into the world's most successful marketing organization. New York: Harper & Row, 1986. Printed Material.

Turabian Style

Rodgers, F.G. Buck. The IBM way: insights into the world's most successful marketing organization. New York: Harper & Row, 1986. Printed Material.