50+ metrics every executive should master Farris, Paul W. Primary Author Bendle, Neil T. Additional Author Pfeiffer, Phillip E. Additional Author Reibstein, David J. Additional Author mixed material bibliography Wharton School Publishing 2006 en English

Printed Material

xvi, 359 p. : figs., tabs., bib., index ; 24 cm. Marketing depends on measurements, and many metrics are now available for business leaders to use to make their businesses more profitable. With more than 50 metrics that all marketers should master, the authors have compiled an assortment of high-value measurements that can be used as a “dashboard” that provides multiple perspectives on market dynamics. With this valuable resource, marketers can measure everything from advertising and pricing to promotional strategy and distribution. Copyright © 2006 Soundview Executive Book Summaries Finance Marketing Pricing Portfolio management Mathematical models Advertising media BA/TK 0131873709 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA/TK Mar 33452 General (General) BA/TK Mar Marketing_metrics_-_50%252B_metrics_every_executive_should_master.jpg.jpg 33382 2013-03-01 00:00:00 2020-03-04 09:19:15 machine generated