APA Style
Farris, Paul W., Bendle, Neil T., Pfeiffer, Phillip E., Reibstein, David J.. (2006).
Marketing metrics : 50+ metrics every executive should master .
:
Wharton School Publishing.
Chicago Style
Farris, Paul W., Bendle, Neil T., Pfeiffer, Phillip E., Reibstein, David J..
Marketing metrics : 50+ metrics every executive should master.
:
Wharton School Publishing,
2006.
Printed Material.
MLA Style
Farris, Paul W., Bendle, Neil T., Pfeiffer, Phillip E., Reibstein, David J..
Marketing metrics : 50+ metrics every executive should master.
:
Wharton School Publishing,
2006.
Printed Material.
Turabian Style
Farris, Paul W., Bendle, Neil T., Pfeiffer, Phillip E., Reibstein, David J..
Marketing metrics : 50+ metrics every executive should master.
:
Wharton School Publishing,
2006.
Printed Material.