Marketing depends on measurements, and many metrics are now available for business leaders to use to make their businesses more profitable. With more than 50 metrics that all marketers should master, the authors have compiled an assortment of high-value measurements that can be used as a “dashboard” that provides multiple perspectives on market dynamics. With this valuable resource, marketers can measure everything from advertising and pricing to promotional strategy and distribution. Copyright © 2006 Soundview Executive Book Summaries