Arden, Paul Primary Author mixed material bibliography Portfolio Trade 2006 en English

Printed Material

143 p. : figs ; 18 cm. The book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned "Take my advice with a grain of salt," or "Triumph for an advertising copywriter may be disaster for an accountant." Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf. © Reed Business Information, a division of Reed Elsevier Inc. Creativity Thinking Advertising LXMF 1591841216 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen LXMF Ard 33451 General (General) LXMF Ard 33386 2006-11-15 00:00:00 2022-11-05 09:14:16 machine generated