This executive summary brings you:
- Tried-and-tested techniques, for bringing culture to life wich you can immediately implement.
- Exclusive case studies, benchmark against best-in-class companies. Learn from the experiences of IBM, Royal & SunAlliance, ANZ, Dell, Gap, Innocent, BDO Stoy Hayward, Ford Motor Credit Company, HSBC and Pitney Bowes.
-Templates, tools, and models to help you influence culture throughout your organization and measure the result.
-15 in-depth interviews with expert.
- Statistics and top tips on measuring culture and its impact on an organization’s bottom line.
- Practical ways to align global strategy and brand with corporate culture.
- Advisory articles and best-practice methods on driving organizational culture change.
(text cited from Introduction page)