It's not how good you are, it's how good you want

It's not how good you are, it's how good you want mixed material bibliography London Phaidon Press 2005 127 p. : figs ; 18 cm. is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspectsof modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. (text cited from www.amazon.com) LXMF 0714843377 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen LXMF Ard 33682 2007-03-13 00:00:00 2009-11-13 00:00:00 machine generated