APA Style

Mcdonald, Malcolm H.B.. (1999). Marketing plans : how to prepare them, how to use them (4th ed.). Oxford: Butterworth Heinemann.

Chicago Style

Mcdonald, Malcolm H.B.. Marketing plans : how to prepare them, how to use them. 4th ed. Oxford: Butterworth Heinemann, 1999. Printed Material.

MLA Style

Mcdonald, Malcolm H.B.. Marketing plans : how to prepare them, how to use them. 4th ed. Oxford: Butterworth Heinemann, 1999. Printed Material.

Turabian Style

Mcdonald, Malcolm H.B.. Marketing plans : how to prepare them, how to use them. 4th ed. Oxford: Butterworth Heinemann, 1999. Printed Material.