mixed material bibliography Boston McGraw-Hill 2007

xviii, 270 p. : figs., tabs., bib., index ; 24 cm Describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years––mistrust and skepticism of corporate entities is high, as are expectations that companies will “give back” to society through philanthropy, community involvement, or environmental protection activities. By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition.(text cited from http://catalogs.mhhe.com) MA 9780071254113 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen MA Arg 34248 2007-04-20 00:00:00 2014-02-18 00:00:00 machine generated