finding hidden assets to renew the core and fuel profitable growth Zook, Chris Primary Author mixed material bibliography Boston Harvard Business School Press 2007 en English

Printed Material

xvii, 190 p. : figs., ackn., app., bib., notes ; i Over the next decade, two out of every three companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition and facing an uncertain future, more and more executives will realize that they must make fundamental changes in their core even as they continue delivering the goods and services that keep them in business today. "Unstoppable" shows these managers how to look deep within their organizations to find undervalued, unrecognized, or underutilized assets that can serve as new platforms for sustainable growth. Drawing on more than thirty interviews with CEOs from companies such as De Beers, American Express, and Samsung, it shows readers how to recognize when the core needs reinvention and how to deploy the "hidden assets" that can be the basis for tomorrow's growth. Building on the author's previous books, "Profit from the Core" and "Beyond the Core", this book shows how any company in crisis can transform itself to become truly unstoppable.(text cited from http://webcat.london.edu) Strategic planning Corporate Strategy Organizational change Profit planning Competition Corporate planning Interviews Corporate growth AD/JHE 337 9781422103661 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AD/JHE 337 Zoo 33634 General (General) AD/JHE 337 Zoo Unstoppable.jpg.jpg 34417 2007-07-18 00:00:00 2022-05-10 08:19:38 machine generated