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  <title>The Profit zone :</title>
  <subTitle>how strategic business design will lead you tomorrow's profits</subTitle>
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 <name type="Personal Name" authority="">
  <namePart>Slywotzky, Adrian J.</namePart>
  <role>
   <roleTerm type="text">Primary Author</roleTerm>
  </role>
 </name>
 <name type="Personal Name" authority="">
  <namePart>Andelman, Bob</namePart>
  <role>
   <roleTerm type="text">Additional Author</roleTerm>
  </role>
 </name>
 <name type="Personal Name" authority="">
  <namePart>Morrison, David J.</namePart>
  <role>
   <roleTerm type="text">Additional Author</roleTerm>
  </role>
 </name>
 <typeOfResource manuscript="no" collection="yes">mixed material</typeOfResource>
 <genre authority="marcgt">bibliography</genre>
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  <place>
   <placeTerm type="text">New York</placeTerm>
   <publisher>Times Business</publisher>
   <dateIssued>1997</dateIssued>
  </place>
 </originInfo>
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  <languageTerm type="code">en</languageTerm>
  <languageTerm type="text">English</languageTerm>
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  <form authority="gmd">Printed Material</form>
  <extent>x, 342 p. : exh., app., index ; 24 cm.</extent>
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 <note>Answers for why do some companies create sustained, superior profits year after year, why are they always far ahead of competitors in discovering the ever-changing profit zones of their industry, and why do others languish as their traditional way of doing business turns into a no-profit zone are provided in this book. It reveals the profit strategies of twelve of todayÂ’s great success stories Â–a group of companies and executives that have created over $700 billion in market value for their shareholders. More important, it shows the lessons that can be learned from the business design of these companies Â–adoptions that enabled them to always be several steps ahead of competitors in meeting customer priorities. It also analyze the mechanisms of high profit and show these profit models can be learned and adapted by any company in any industry. It provides a unique tool kit Â–Â“The Profit Zone HandbookÂ”Â– for systematically applying these ideas at company.</note>
 <note type="statement of responsibility"></note>
 <subject authority="">
  <topic>Strategic planning</topic>
 </subject>
 <subject authority="">
  <topic>Profit</topic>
 </subject>
 <subject authority="">
  <topic>Success</topic>
 </subject>
 <subject authority="">
  <topic>Competition</topic>
 </subject>
 <classification>AD/JHE</classification>
 <identifier type="isbn">0812929004</identifier>
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  <physicalLocation>Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen</physicalLocation>
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