Answers for why do some companies create sustained, superior profits year after year, why are they always far ahead of competitors in discovering the ever-changing profit zones of their industry, and why do others languish as their traditional way of doing business turns into a no-profit zone are provided in this book. It reveals the profit strategies of twelve of today’s great success stories –a group of companies and executives that have created over $700 billion in market value for their shareholders. More important, it shows the lessons that can be learned from the business design of these companies –adoptions that enabled them to always be several steps ahead of competitors in meeting customer priorities. It also analyze the mechanisms of high profit and show these profit models can be learned and adapted by any company in any industry. It provides a unique tool kit –“The Profit Zone Handbook”– for systematically applying these ideas at company.