mixed material bibliography Boston Harvard Business School Press 2007

xv, 218 p. : figs., tabs., notes ; index ; 24 cm. You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool. In "Competing on Analytics: The New Science of Winning," Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price; accelerate product innovation; optimize supply chains; and identify the true drivers of financial performance. A wealth of examples--from organizations as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox--illuminate how to leverage the power of analytics.(text cited from http://harvardbusinessonline.hbsp.harvard.ed) JHE/AEC 310 9781422103326 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen JHE/AEC 310 Dav 34592 2007-09-18 00:00:00 2013-01-23 00:00:00 machine generated