This book was originally written as a manual for seminars on niche marketing strategies conducted in Japan, which is why most of the 60 examples are from that country. The Japanese were once criticized for being "economic animals". Although that was untrue, it is true that the Japanese have dependent on foreign source for over 80% of its food supply.
In order to utilize this book for practical purposes, several questions have been provided under each strategy for readers deliberation in the form of answer. The author encourage readers to consume this entire book to create a new vision and destiny for their firms.