the starting point of great companies Mourkogiannis, Nikos Primary Author mixed material bibliography New York Palgrave Macmillan 2006 en English

Printed Material

xv, 253 p. : tabs., app., ack., notes ; index ;24 What is it that great management teams do? How do they create sustained competitive advantage? In this book, the author turns the entire idea of strategy on its head, presenting a model that will redefine the way we do business. Strategy is typically thought of as management's plan for a company, but Mourkogiannis argues that companies must satisfy the need for purpose - a set of values that defines a company and inspires its employees. Rather than organization and structure, ideas are what determine a company's success. This groundbreaking book looks at companies like Walmart, IBM and Berkshire Hathaway, identifying the ideas that point the way toward excellence. Table of Contents Foreword; R.Fisher (Author of Getting to Yes) - Introduction - PART I: WHAT IS PURPOSE? - Purpose and Ideas - The Lifespan of Purpose - How Great Ideas, Leaders, Planning and Teams Work Together - PART II: PURPOSE AND LEADERSHIP - Henry Ford - Siegmund Warburg - Tom Watson - Sam Walton - Warren Buffett - PART III: PURPOSE, ADVANTAGE, AND PLANNING - Morale and Implementation - Innovation and Relationships - Strategy and Advantage - Competitive Planning - PART IV: PURPOSE AND TEAMS - Strategic Messages - Inside of Teams - The Generation of Great Companies - Epilogue Leadership Strategic planning Corporate planning ADBE/EFB 9781403975812 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen ADBE/EFB Mou 33760 General (General) ADBE/EFB Mou Purpose_-_the_starting_point_of_great_companie.jpg.jpg 34688 2007-11-05 00:00:00 2022-05-10 14:35:44 machine generated