What is it that great management teams do? How do they create sustained competitive advantage? In this book, the author turns the entire idea of strategy on its head, presenting a model that will redefine the way we do business. Strategy is typically thought of as management's plan for a company, but Mourkogiannis argues that companies must satisfy the need for purpose - a set of values that defines a company and inspires its employees. Rather than organization and structure, ideas are what determine a company's success. This groundbreaking book looks at companies like Walmart, IBM and Berkshire Hathaway, identifying the ideas that point the way toward excellence.

Table of Contents
Foreword; R.Fisher (Author of Getting to Yes)
- Introduction
- PART I: WHAT IS PURPOSE? - Purpose and Ideas - The Lifespan of Purpose - How Great Ideas, Leaders, Planning and Teams Work Together
- PART II: PURPOSE AND LEADERSHIP - Henry Ford - Siegmund Warburg - Tom Watson - Sam Walton - Warren Buffett
- PART III: PURPOSE, ADVANTAGE, AND PLANNING - Morale and Implementation - Innovation and Relationships - Strategy and Advantage - Competitive Planning
- PART IV: PURPOSE AND TEAMS - Strategic Messages - Inside of Teams - The Generation of Great Companies - Epilogue