Gilmore, James H. Primary Author mixed material bibliography Boston Harvard Business School Press 2007 en English

Printed Material

xiii, 299 p. : figs., tabs., ack., notes ; index ; In 1998, Pine and Gilmore identified "experiences" as economic offerings distinct from commodities, products, and services. In so doing, they launched an entire field of consulting in "experiential marketing" and "experience management." Since then, they have been studying how consumers determine the value of their paid-for experiences. One trait has risen to prominence: authenticity. How authentic is the experience? Is it what they expected? Why or why not? The authors introduce the concept of perceived authenticity, or how a consumer experiences a product, service, environment, communication, or person. Therefore, businesses must understand what it means to "render authenticity" in their consumer offerings and outreach, and they must learn to manage the process of, and excel at, rendering authenticity and behaving authentically. This book is arguably the first to provide some practical business advice and talking points for managers and marketers.(cited from www.webcat.london.edu) BDB/BDBF 9781591391456 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BDB/BDBF Gil 33831 General (General) BDB/BDBF Gil 34785 2007-12-19 00:00:00 2025-12-12 15:02:50 machine generated