In many companies, product manager have the primary responsibility for the market success of the companyÂ’s products and services. Due to, among other things, changes in information technology, increasing global competition, changing customer needs and wants, the job of product manager involves continually collecting and synthesizing information, forecasting changes in competition and market conditions revising market strategies, and adapting decisions such as price and communications to rapidly changing market conditions.
This second edition, this book attempted to cover the three major tasks facing product managers: Analyzing the market; Developing g objectives and strategies for the product or service in question; Making decisions about price, advertising, promotion, channels of distribution, and service.