APA Style

Mullin, Roddy. (2001). Value for money marketing : a guide to measuring marketing performance . London: Kogan Page.

Chicago Style

Mullin, Roddy. Value for money marketing : a guide to measuring marketing performance. London: Kogan Page, 2001. Printed Material.

MLA Style

Mullin, Roddy. Value for money marketing : a guide to measuring marketing performance. London: Kogan Page, 2001. Printed Material.

Turabian Style

Mullin, Roddy. Value for money marketing : a guide to measuring marketing performance. London: Kogan Page, 2001. Printed Material.