Barletta, Martha Primary Author mixed material bibliography USA Dearborn Trade 2003 en English

Printed Material

xxviii, 253 p. : figs., app., notes ; index ; 24 c Marketing expert Martha Barletta writes that women make 85 percent of all consumer buying decisions, and the majority of corporate purchasing agents and managers are women. Given these statistics, she believes that marketing professionals of both genders should pay close attention to the brand purchase decisions made by women, and how women react differently to the marketing elements marketers use to influence those decisions. She also explains the perceptions, priorities and preferences that motivate women. Copyright © 2003 Soundview Executive Book Summaries Consumer behaviour Buying Advertising BA/BDB 112 0793159636 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA/BDB 112 Bar 33900 General (General) BA/BDB 112 Bar download_-_2020-02-28T135855.540.jpg.jpg 35003 2008-02-14 00:00:00 2020-02-28 13:58:03 machine generated