Brand failures Haig, Matt Primary Author mixed material bibliography London Kogan Page 2004 en English
Printed Material
viii, 310 p. : index ; 24 cm. Entertaining, easy-to-read text takes a look at 100 major brand blunders. Describes those brand-name products that have spectacularly bombed, despite multi-million dollar advertising campaigns. Campaigns include classic failures, idea failures, extension failures, PR failures, culture failures, people failures, rebranding failures, and Internet/new technology failures. (text cited from www.amazon.com) Marketing BHE 355 0749439270 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BHE 355 Hai 33912 General (General) BHE 355 Hai 35033 2008-02-21 00:00:00 2025-12-15 11:25:53 machine generated