APA Style

Haig, Matt. (2004). Brand failures . London: Kogan Page.

Chicago Style

Haig, Matt. Brand failures. London: Kogan Page, 2004. Printed Material.

MLA Style

Haig, Matt. Brand failures. London: Kogan Page, 2004. Printed Material.

Turabian Style

Haig, Matt. Brand failures. London: Kogan Page, 2004. Printed Material.