Customer loyalty programmes and clubs

Customer loyalty programmes and clubs Butscher, Stephan A Primary Author mixed material bibliography England Gower 2002 en English xiv, 206 p. : figs., tabs., bib., case ; index ; 2 this book will take you through all the necessary steps to research, plan and launch a programme that builds and develops the relationship between you and your customers. It puts special emphasis on value measurement and selection of the right benefits as well as enabling you to integrate the loyalty programme into every part of your organization. The book presents case studies from some of the most successful companies, including Volkswagen Club, Kawasaki Riders Club, Swatch the Club, Porsche and many more. (text cited from www.gowerpub.com) Customer clubs BTC 0566084511 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BTC But 33919 General (General) BTC But 35041 2008-02-21 00:00:00 2025-12-23 10:20:37 machine generated