This business of music marketing & promotion a practical guide to creating a completelyintegrated marketing & e-marketing compaign

This business of music marketing & promotion a practical guide to creating a completelyintegrated marketing & e-marketing compaign Lathrop, Tad Primary Author mixed material bibliography New York Billboard Books 2003 en English xii, 308 p. : figs., app., index ; 24 cm. This book provides a comprehensive array of tools, techniques, and resources that will get music to the marketplace, promote it effectivelly, and ensure maximum sales. Chapter include coverage of: - selling music in the new entertainment marketplace - packaging the product - distributing through stores and their suppliers - direct marketing and non-store sales methods - distributing over the internet - getting publicity - promotong via the internet - promotong via radio, video, and television - working the live performance market - markleting and promoting music in foreign countries - monitoring and managing the marketing program Marketing Distribution Tools Promotion Music industry Entertainment industry KWAE 0823077292 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen KWAE Lat 33950 General (General) KWAE Lat 35106 2008-03-18 00:00:00 2021-06-11 14:00:05 machine generated