This book provides a comprehensive array of tools, techniques, and resources that will get music to the marketplace, promote it effectivelly, and ensure maximum sales. Chapter include coverage of:
- selling music in the new entertainment marketplace
- packaging the product
- distributing through stores and their suppliers
- direct marketing and non-store sales methods
- distributing over the internet
- getting publicity
- promotong via the internet
- promotong via radio, video, and television
- working the live performance market
- markleting and promoting music in foreign countries
- monitoring and managing the marketing program