Applies generally accepted project management tools to corporate event planning.
* Offers unique, focused coverage dedicated completely to corporate events.
* Includes case studies from North and South America, Europe, and the Asian-Pacific area.
* Features an accompanying Web site with value-added tools, forms, and checklists.
Covers key topics such as choosing a venue or site, costing and procurement practices, evaluating risk management and reducing it with contract management, and maximizing exposure through the World Wide Web. The only resource available for both corporate event and corporate project managers