Every year hundreds of thousands of restaurants open with great expectations and every year almost as many close down. The successful restaurateur is a combination of entrepreneur, entertainer, and magician. Your success in owning a restaurant will come as a direct result of solid business practices, and your ability to entertain and satisfy your customers. Start & Run a Restaurant is a practical guide to "how to" and "how not to" proceed in this volatile business.
This book will help you maximize your food savvy, while learning from stories of success -- and failure. Topics include:
-Formulating a business plan -Budgeting and financing -Choosing a location -Designing a menu -Creating atmosphere through décor -Hiring and managing employees -Attracting customers
Start & Run a Restaurant will not only help you decide if you have what it takes to prosper as a restaurant owner but will also set you up to do so. Also includes a special chapter on pubs and bars.