- Is self-help sales manual that addresses every single person who is out thre selling and encourages sales people to develop their own sales syle, suited to their own unique peronality.
- Appeals to everyone whose working life is selling, by "telling it as it is"
- Responds to the ever increasing demand for sales people to improve their professional standards, which includes in-depth knowledge of the product and services they are selling
- Is practical and filled with real life examples and tips
- Offers many summaries and exercises to put all the learning into practice
- Is interesting to read, written in clear, jargon-free English and tells many stories with wich the readers can easily identify
- Is written by people who make their living selling, just like the readers.
(text cited from back cover)