Marketing that works :

Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company Lodish, Leonard M. Primary Author Archambeau, Shellye Additional Author Morgan, Howard L. Additional Author mixed material bibliography New Jersey Wharton School Publishing 2007 en English xv, 318 p. : figs., tabs., ; index ; 24 cm. Every company continually looks for new methods to develop and improve their marketing techniques and through a variety of entrepreneurial marketing techniques, concepts, and methods this is the book to develop your most entrepreneurial marketing strategy and make extraordinary money on a sustainable basis. By explaining the concepts of segmentation, positioning, targeted marketing, new product development, pricing, and distribution from the standpoint of an entrepreneurial marketer, readers will discover how to make their company more effective in their marketing and more efficient than the competition. The importance of relationship and brand management for both smaller and more established organisations is discussed, with strategies that allow them to make the most of their resources, reinforce relationships and stretch the boundaries of both the market and their competition. (text cited from webcat.london.edu) Marketing Small business Enterpreneurs BA/AZH/ABJ 9780132390750 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA/AZH/ABJ Lod 34000 General (General) BA/AZH/ABJ Lod 34007 General (General) BA/AZH/ABJ Lod Marketing_that_works.jpg.jpg 35211 2008-05-02 00:00:00 2020-02-27 08:57:26 machine generated