Every company continually looks for new methods to develop and improve their marketing techniques and through a variety of entrepreneurial marketing techniques, concepts, and methods this is the book to develop your most entrepreneurial marketing strategy and make extraordinary money on a sustainable basis. By explaining the concepts of segmentation, positioning, targeted marketing, new product development, pricing, and distribution from the standpoint of an entrepreneurial marketer, readers will discover how to make their company more effective in their marketing and more efficient than the competition. The importance of relationship and brand management for both smaller and more established organisations is discussed, with strategies that allow them to make the most of their resources, reinforce relationships and stretch the boundaries of both the market and their competition. (text cited from webcat.london.edu)