103 key metrics every marketer needs Davis, John Primary Author mixed material bibliography Singapore John Wiley Sons Asia 2007 en English

Printed Material

xvii, 408 p. : figs., tabs., ; index ; 26 cm. Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing's many stakeholders to be accountable for its strategies and activities. (cited from webcat.london.edu) Marketing Measurement BA 411 9780470821329 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA 411 Dav 33999 General (General) BA 411 Dav 34006 General (General) BA 411 Dav Measuring_marketing.jpg.jpg 35212 2008-05-02 00:00:00 2020-02-27 08:09:31 machine generated