mixed material bibliography New York Penguin Group 2007 id Indonesia

Printed Material

xxiii, 232 p. : figs., ; 18 cm. Godin's latest business handbook (after Small Is the New Big and The Dip) revisits some of his most popular marketing advice, while emphasizing that it can't just be applied willy-nilly. In past decades, he says, companies were able to get rich by making average products for average people, but those markets have long since been sewn up; mass is no longer achievable [or] desirable. Rather than simply rely on mass media to raise product visibility, New Marketing treats every aspect of interacting with customers—including customer service and the product itself—as an opportunity to grow the organization. In order to be successful with such marketing techniques, a company must change its practices across the board. Otherwise, you're just putting whipped cream on a meatball. Godin has a perspective on everything from blogs (don't bother unless you really have something to say) to the long tail (if it's as valuable to your company as the top sellers are, why aren't you paying more attention?). His arresting conversational style is sure to once again set the business world talking. (Jan.) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. BA/BH 9781591841746 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA/BH God 34005 General (General) BA/BH God 35220 2008-05-05 00:00:00 2025-12-09 08:25:51 machine generated