Bill Lane was Jack Welch's speechwriter for 20 years. In the first book by a GE insider, Lane shows that the real secret to Welch's immense success as a leader was Welch's ability as a master communicator. Welch launched a communications revolution that took GE from a ponderous supertanker of a company, to what Welch called a high speed “cigarette boat” capable of radical moves and rapid learning from the best institutions in the world.
This book gives you a front row seat to Welch’s twenty-year campaign to transform GE. Lane’s first-hand, fly-on-the-wall account reveals some of Welch’s most vivid and exciting moments, including:
- An analyst’s presentation in Florida, where Welch’s angry remarks ignited GE’s stock growth
- A packed GE classroom at Crotonville, N.Y., when Welch and Bob Nardelli decided to stop construction on a multimilliondollar investment based on a class presentation
- Welch’s frank—and hilarious—explanation for financial services superstar Gary Wendt’s departure from GE
- Meetings with his top advisors, where Welch dissed dull presenters and lavished kudos on articulate managers
You’ll learn Jack’s simple, often brutally enforced guidelines for “making a great pitch”, and how Welch practiced them himself in his memorable appearances before employees, financial analysts and customers--and his zero-tolerance of BS. You’ll witness laugh-out-loud-funny cameo appearances from boldface names like Southwest Airlines Herb Kelleher, Don Imus, Jack’s ex-wife Jane Welch, Conan O’Brian, and “Triumph, the Insult Comic Dog”. And you’ll understand exactly how every leader can master the art of communication, to teach and inspire, shock and provoke, all at the same time. (text cited from www.amazon.com)