managing people, technology, and strategy Lovelock, Christopher H. Primary Author Wirtz, Jochen Additional Author Lu, Xiongwen Additional Author Tat Keh, Hean Additional Author mixed material bibliography Singapore Prentice Hall 2005 en English

Printed Material

xxiv, 696 p. : figs., tabs., cases ; index ; 26 cm Services Marketing in Asia represents for the first time an adaptation of Christopher H. Lovelock's best-selling Services Marketing for the Asian student. The adaptation will bridge the gap that exists in the teaching of services marketing in Asia. The adaptation explains services marketing concepts in the context of Asian cultures, business and economic environments. While retaining the salient features presented in the original text, the adaptors have successfully infused the entire book with pertinent examples, rich case studies and extensive readings that cover many countries in Asia, including China, Hong Kong, India, Indonesia, Malaysia, Taiwan, The Philippines, Singapore and Thailand. All of the major topics in services marketing are covered, and recent developments such as the impact of the Internet, CRM and Six Sigma on services marketing are also included. Due to its readable, updated and substantive form, this book will be a valuable addition to the teaching and learning of services marketing. Not only will it be relevant to under- and postgraduates, but it will also be of interest to practitioners of services marketing. (text cited from www.amazon.com) Management Strategy Technology Case Studies Service marketing People BBC 55 0131275372 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BBC 55 Lov 34059 General (General) BBC 55 Lov service_marketing_in_asia.png.png 35350 2008-07-14 00:00:00 2021-06-15 10:47:57 machine generated