sustainable market-ing enterprise in Asia Kotler, Philip Primary Author Kartajaya, Hermawan Additional Author Hooi Den Huan Additional Author Sandra, Liu Additional Author mixed material bibliography Singapore Pearson Prentice Hall 2007 en English

Printed Material

x, 224 p. : figs., tabs., app., notes ; 23 cm. This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environment. Concepts are presented through models and frameworks. These are illustrated by case studies of a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be better able to understand the problems encountered by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.(text cited from back cover) Marketing Strategy Case Studies Companies BA 55 9789810677947 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA 55 Ret 34062 General (General) BA 55 Ret Rethinking_marketing_-_sustainable_market-ing_enterprise_in_Asia_%25282%2529.jpg.jpg 35358 2008-07-16 00:00:00 2020-02-24 14:59:44 machine generated