This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environment. Concepts are presented through models and frameworks. These are illustrated by case studies of a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be better able to understand the problems encountered by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.(text cited from back cover)