Is written based on the author's experience in helping organizationsin creating a creative and innovative organisation. In trandforming a creative and innovate workforce, it is not enoughto l earn creative transformation. In this book, you will learn how to stay ahead, including the explanation in the following aspects:
- Staying ahed through creative thingking
- Transformation into a creative workforce
- How to cultivate creative a organisation in practice
- Approaches in creating a creative organisation
- Evaluation of creative ideas as a business process
- The roles of managers and employees in organization creativity
- The roles of managers and employees in creative thingking projects
(text cited from back cover)