This book offers an advanced breakthroughformula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal Brand, which forms the key to enduring personal and business success. The new Peronal Branding blueprints entails a systematic and integrated journey towards self-awareness , happiness, and enduring marketing success and the people and opportunities that are perfect to you. The author has introduced and advanced authentic Personal Branding model and practical related too, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This blue print has been proven in practice to produce sustainable results, not only for individuals but also companies. by aligning employee's Personal Branding with their Company Brand you can realize the 'best fit' between employee and company, wich creates a highly engaged happy workforce. (text cited from back cover)