The importance of employee engagement and the link between an engaged workforce and the bottom line has long been established. But what does employee engagement look like in practice? And what programs and initiatives should you be leading?
This book tells you how to implement proven programs to build a committed workforce. It guides you through the 4 most important techniques for engaging employees and shows you how to successfully introduce your own initiatives. 100% practical, this guide is the perfect tool for anyone interested in improving employee engagement within their company.
Learn how to engage your company’s employees by:
* Establishing employee action teams to create an active, two-way communication program
* Using Appreciative Inquiry to construct inspiring and energizing views of the organization
* Creating message maps to communicate clear, credible and compelling messages to your audiences
* Introducing storytelling to get to the heart of the organization’s culture, build trust and develop powerful new communication platforms
* Plus, get exclusive research into employee engagement at global companies – use this ammunition to benchmark and prove the case for
investment

What’s in this practical guide?
The 4 key techniques for engaging employees: what they are, how to apply them and practical tools for getting up and running in your organization:
* Employee action teams
* Message maps
* Storytelling
* Appreciative Inquiry